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Building a brand through design

Building a brand through design
SUBWAY set out to own a key weekend on the NASCAR calendar, and achieve market scale and reach. At the 10th SUBWAY Fresh Fit 500 at Phoenix, SUBWAY used a full suite of assets including race entitlement, media support, and primary sponsorship of its Famous Fan, Carl Edwards.

When Carl Edwards won the race in the SUBWAY Ford, the impact to the brand was felt for months and solidified Carl's presence as a SUBWAY Famous Fan.
Building a brand through design

Other NASCAR Sprint Cup Series Clients

Farmers Insurance
Doug Yates
Crown Royal