Cookies are used on our site to give you the best experience. If you continue, we assume you are happy to receive them.  To see how we use Cookies, please read our Privacy Policy.
Close

Subway

Building a brand through design

Building a brand through design
SUBWAY set out to own a key weekend on the NASCAR calendar, and achieve market scale and reach. At the 10th SUBWAY Fresh Fit 500 at Phoenix, SUBWAY used a full suite of assets including race entitlement, media support, and primary sponsorship of its Famous Fan, Carl Edwards.

When Carl Edwards won the race in the SUBWAY Ford, the impact to the brand was felt for months and solidified Carl's presence as a SUBWAY Famous Fan.
Building a brand through design

Other NASCAR Sprint Cup Series Clients

LiftMaster
PNC
Farmers Insurance
Doug Yates
Crown Royal