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Hisense enters NASCAR in a big way

Hisense, the Chinese-based technology and appliance provider, entered NASCAR to increase brand awareness among target consumers in the US. Its first foray into American motorsports, Hisense chose a partnership with Joe Gibbs Racing and driver Denny Hamlin in the NASCAR Xfinity Series. To build upon the team relationship, Hisense is also title partner of several NASCAR Xfinity Series races, introducing the brand to the most enthusiastic and loyal fans in the country. 

Hisense enters NASCAR in a big way

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