Cookies are used on our site to give you the best experience. If you continue, we assume you are happy to receive them.  To see how we use Cookies, please read our Privacy Policy.
Close

Crown Royal

Looking beyond traditional sponsorships

Looking beyond traditional sponsorships
Crown Royal built its presence in NASCAR through a highly-integrated sponsorship campaign enabling consumers to honor their heroes through an innovative promotion: a race entitlement named after a person. The idea brought to life the 'Crown Royal Presents: Your Hero's Name Here 400' at the Indianapolis Motor Speedway, one of the marquee NASCAR Sprint Cup races of the season.

The Heroes program has expanded beyond NASCAR to other Crown Royal partnerships including NBA, NFL, rodeo and country music. 
Looking beyond traditional sponsorships

Other NASCAR Sprint Cup Series Clients

Subway
LiftMaster
PNC
Farmers Insurance
Doug Yates

Other Sponsorship Negotiation Clients

UPS
Qualcomm
Verizon
Hisense
Rexona