In 2012, four-time NASCAR champion Jeff Gordon staged one of the most dramatic comebacks in motorsports history to qualify for the Chase for the NASCAR Sprint Cup. Having reached third on the NASCAR Sprint Cup Series’ ‘win list,’ Gordon sits behind only David Pearson and the great Richard Petty. An iconic figure on the track, Gordon turns to us for strategic consultation, partnership development, brand strategy, and marketing to translate his NASCAR success beyond racing.
As Gordon continues to add to his racing accolades, his presence is felt well beyond the track. An honored recipient of the Heisman Humanitarian Award this year, Gordon’s philanthropic efforts continue to be a priority as he embarked on the 11th year of The Jeff Gordon Children’s Foundation partnership with Riley Hospital for Children. Having raised millions and been appointed to a role within the Clinton Global Initiative, Gordon continues to be one of the top philanthropic athletes in the world today. In conjunction with the Clinton Global Initiative, Gordon went on his second philanthropic mission to Africa this year, where he is funding a cancer center in Rwanda.
In 2012 Gordon celebrated a 20-year partnership with sponsor, DuPont, and race team, Hendrick Motorsports. The longevity of both partnerships is a testament to Gordon’s character and commitment. Gordon has continued to show his versatility by becoming one of the top-rated social media profiles in professional sports. He also remains a prominent figure in non-racing venues such as Saturday Night Live, a cameo in the Disney Pixar movie Cars 2, Late Night with Jimmy Fallon, and Live with Regis & Kelly. We are proud to continue a successful relationship with Gordon through 2012 and beyond.