We are proud to serve Indiana-based Hoosier Racing Tire, the world’s largest manufacturer of racing tires. This year saw the passing of Hoosier’s co-founder Robert ‘Bob’ Newton, a legend worldwide in the auto racing industry, who revolutionized racing tires. While we were all saddened by the loss of such a dear friend, we reflect fondly on the time we spent together.
Hoosier is grounded in a grassroots racing series, its tires annually see action at more than 1,200 local tracks across the U.S., performing before more than 30 million fans. We help Hoosier Racing Tire extend and grow relationships in the racing industry. One such relationship was the partnership we helped Hoosier grow with the GRAND-AM Rolex Sports Car Series in 2011. Additionally, we provide strategy and consultancy services to Hoosier as it seeks ways to continue putting its racing technology at the forefront of the sport. Blending old-fashioned hard work with cutting-edge technology is what Bob Newton and Hoosier Racing Tire have been all about. Helping to tell the brand’s story and continue its marketing success is a job in which we take great pride.