DIRECTV leverages its Official Partner status with NASCAR to create unique content for subscribers and uses the television broadcast coverage from NASCAR races to generate its exclusive HOTPASS channels. HOTPASS provides an insider’s view into four separate drivers during each race of the Sprint Cup season. This type of content, which can only be found on DIRECTV, has them leaving their competition in the dust as the undisputed champion in sports.
The DIRECTV Contingency Program, in conjunction with the Crew Chief of the Year award, has provided us with an opportunity to work with each race team in the Sprint Cup garage on a week-to-week basis, monitoring participation and providing race day support. Whether it’s HOTPASS, Contingency Program or working on partnerships throughout the industry, we look forward to building a viable program for DIRECTV in 2013.