JMI

"Build it, and they will come." So goes the signature line from the motion picture Field of Dreams. In the area of experiential marketing campaigns within motorsports, that declaration equally true.

Characterized by physical footprints capable of housing elaborate, multi-phased programming elements, these are the titans of the experiential marketing space. Certainly, not every sponsoring corporation has the desire or the budget to support such properties, but for those that do, opportunities to reach large groups of avid race fans await.

By their very size, the elapsed time to physically traverse a major brand experience guarantees the sponsor an opportunity to capture focused consumer attention for more than a fleeting moment. Within that window of engagement comes ample time for product sampling, demonstration and data capture.

Sponsor Opportunities

- Reach a loyal audience at the heart of the action

- Extend reach of the motorsports sponsorship by bringing the 'sport' to the people

- Consumer demo, trial & conversion, data collection, sampling & more

- Facilitates a broader brand perspective to the fan

- Excellent platform for consumer promotions

- Allow target customers to "experience" products in a branded environment

JMI Offers

- Concept development and "Big Idea" thought leadership

- Database collection and management

- Tier one vendor relations and management (manufacturers, brand ambassadors, race tracks)

- Logistics mapping and tracking

- ROI analysis

- Dedicated field teams

- Superior on-site execution

- Fleet of custom-built equipment