JMI

In many ways, the dynamics of motorsports team sponsorship mimic that of the stock market. There are winners, losers, safe bets and long shots. Knowing where, when and how much to spend on properties is a JMI core competency.

Understanding the sponsorship current and future marketplace is precisely why many of the world's top sponsoring corporations turn to JMI to strategically evaluate needs, then negotiate productive solutions. In certain cases, the best fit is neither immediately visible nor readily attainable.

Having created some of the most elaborate and high profile, multi-team swaps in recent years, JMI has the savvy to determine and place its clients in the right sponsorship home.

Sponsor Opportunities

- Highest impact on brand reach & awareness

- Most influence on positively reinforcing or building brand image

- Most polarizing methodology of gaining consumer loyalty (generally through driver)

- Benefits to both the 'fan', and in image association and relevance, to non-fan

- Conveys 'presence' and 'leadership'

- Can objectively measure success against imperative

JMI Offers

- Marketplace knowledge and relationships

- Lead property negotiator

- Lead intermediary between the client and property

- Race team livery and design development

- Asset management

- Exposure tracking and measurement

- Performance tracking and evaluation