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Show Car & Driver Appearances

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While global race events and TV broadcasts bring motorsports to the masses, there are millions of consumers who have never met a race car driver or seen a real race car in person. For them, motorsports can be effectively transported to their locales through show car displays and driver appearances. Show car displays containing an authentic race vehicle and supporting content are proven tools for building consumer engagement.

When a live personal appearance by a driver is added, it becomes the recipe for a successful special event. Around the world, Just Marketing International brings its clients' motorsports programs to life outside the race track through thousands of show car display dates annually. These include airports, stores, fairs and more. JMI’s mobile marketing managers are trained brand ambassadors capitalizing on the opportunity to engage visitors in a relaxed, engaging environment.

Sponsor Opportunities

- Add personal contact and tangibility to sales efforts

- Proven consumer traffic-builder

- Excellent platform for consumer incentives

- Draw interest and excitement around trade shows and corporate initiatives

- Leverage at retail locations for features & displays

JMI Offers

- Tier one vendor relations and management (manufacturers, brand ambassadors, tracks)

- Product sampling

- Database capture and management

- Logistics mapping and tracking

- Dedicated fleet of full-time drivers

- On-site tracking and measurement

- Fleet of custom-built equipment

- DOT management and compliance

 
 
 

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