Product Tie-Ins & Consumer Promotions
For major corporations engaged in sponsorships, the era of motorsports "marketing" simply in the form of on-car signage has all but ended. The need for maximized ROI has driven the need for sophisticated and fully integrated marketing campaigns. Those that are most effective thoroughly connect the on-track property to the sponsor's core offerings.
Sponsor Opportunities
- Use on-product placement to induce consumer interest
- Reinforces on-track images and association with your brand
- Creative, valuable and cost-effective incentive platforms
- Activates the most brand loyal consumers in all of sports
- Extend reach and product offers via partnerships with like-minded companies
JMI Offers
- Extensive knowledge of sponsor landscape and key executives
- Concept development
- Database capture and management
- Turnkey creative development
- Rules development and bonding
- Promotion fulfillment and payoutsFor