JMI

Achieving maximum reach for motorsports investments is a common challenge for sponsoring corporations. Though powerful in its own right, it takes more than a strong on-track presence to generate sustained, wide-reaching results. To that end, traditional media channels remain a very important resource.

Sponsors have become increasingly sophisticated in their use of print, television and radio advertising to supplement their motorsports sponsorships. As the world's media consumption patterns continue to evolve, Internet driven and mobile media channels are increasingly a home for paid motorsports advertising content.

Sponsor Opportunities

- Extend your program's reach through targeted and integrated media placements

- Increases awareness and retention of specific motorsports elements

- Ensure and amplify brand messaging

- Create and sustain program interest beyond the race track/p>

JMI Offers

- Full suite of New Media and Internet support services

- Targeted media packages are bundled with sponsorships

- Plan development

- Creative development

- Media placement

- Tracking and measurement