JMI

For decades, independent research has documented that motorsports fans are laps ahead of their stick-and-ball counterparts in terms of brand loyalty. Racing fans historically vote with their wallets early and often in expressing their preference of drivers and teams.

Such is the power of motorsports to dramatically lift the tide of brand exposure. Combine that with the extraordinarily vast branding elements endemic to racing and it is easy to see why the licensed merchandise market has become such an established and enduring part of the sport.

Sponsor Opportunities

- Invite race fans to brand advocates

- Significantly spreads brand recognition at and away from the motorsports environment

- Strong consumer incentives

- Proven successful retail incentive

JMI Offers

- Design development

- Front facing website and collateral development

- Warehousing and inventory management

- Royalties oversight and fiscal oversight