JMI

Strategy

Motor racing is inherently strategic. Successful results - as a racer or sponsor - are borne of unique insights, rigorous examination and continuous, incremental improvements. A sound strategy is the foundation for a successful campaign. It involves far more than sponsorship and considers every aspect, both internal and external, of potential impact.

Many companies require the assistance of an expert advocate. Freedom from conflicts of interest ensures the inclusion of all opportunities and considerations. In many cases, companies are considering first-time entry into the sport. Others may be involved but are looking for a new direction. Either way, JMI delivers the people, processes and accountabilities to evaluate the motorsports marketplace in objective and insightful ways.

JMI strategic services include:

- Research

- Investment optimization

- Strategic insights

Planning

Planning is the lynchpin between strategy and successful execution. In this "blue printing" phase, every angle of a campaign is scrutinized. Concepts beget negotiations. Assets become leverageable content. Integration and coordinated communications are mapped.

Plan development is informed by the strategic imperatives. It is led by JMI Client Services and draws upon the talents and contributions of every department within the agency. Through the application of best practices, and more than a decade's worth of experience, JMI employs specific disciplines, tools and procedures. Collectively, they form the basis for seamless activation and programmatic management.

JMI planning services include:

- Budgeting

- Sponsorship

- Activation

- Account management

Activation

The commercialization of motorsports marketing campaigns is a quest for Returns-On-Investment. Each company’s activation plan is rooted in the overriding need to achieve the objectives identified in the strategy and mapped via planning. Creativity and market-focused insights establish relevance. Flawless execution of the tactical elements generates results.

JMI provides full-service activation capabilities. Every one of these services is offered in response to client needs. No two clients require the same services. Few need them all. Many have other agencies in specific disciplines. Alignment of communications and coordination of efforts is an important and often overlooked element. Activation is heart and soul of motorsports marketing and JMI delivers a single source solution.

JMI activation services include:

- Communications

- Creative services

- Business-to-business and partnership marketing

- Event management

Account Management

Just Marketing International manages its client relationships based on best practice learnings that are centered on the idea that efficient, effective communications (relative to account activities) flow from having a single point of contact. This role is principally filled by the Senior Account Executive, who is full-time to the account and manages all aspects of client activation on a day-to-day basis. Through this dedicated account leadership role, JMI's account services team delivers highly invasive, market-focused services and tactics. The Senior Account Executive likewise serves as the primary internal liaison within JMI to access Marketing Services, Mobile Marketing, etc. as well as deliverables from third party properties (e.g. tickets, hospitality, etc.).

It should also be noted here that while the Senior Account Executive is the primary point of contact, JMI clients have full access to all executives and staff. As recognized leaders within the motorsports industry, JMI senior management are personally invested in advancing client agendas and completely accountable for all client deliverables. It is this highly personal, completely committed relationship that JMI shares with its which distinguishes the agency from other larger entities with third party ownerships and/or corporate reporting structures. At JMI, clients are family.

JMI account management services include:

- Dedicated full-time account teams

- Highly invasive local market techniques

- Serving as true front-line extension to client

- Single point of contact communications

- Comprehensive, customized CRM tactics

Measurement

Measuring returns is of paramount importance to every company involved in motorsports. Although it may be self-evident, ROI analysis is inextricably linked to the establishment of clear objectives as defined by strategic imperatives. Thus, effectively measuring success is part of a deductively linked, 360º process culminating in programmatic evolution.

Given a clear set of objectives - with activation tactics set directly against them - JMI effectively monitors, measures and assesses the efficacy of the campaign. As noted in the planning phase, JMI works with its clients to create Key Performance Indicators. These "score cards" specify the activation elements to be measured and weight each element according to their relative importance. JMI's strategic services then employs techniques to gather and analyze returns data.

JMI ROI measurement services include:

- Quantitative

- Qualitative

- Measurable elements