JMI

Given the proliferation of sponsorships from major corporations, it makes sense that motorsports is an opportunity-rich environment for business-to-business marketing. In reality, a growing number of companies are increasingly drawn to major racing series just for the corporate company they keep and court. Even those that are in motorsports with a more robust activation menu are typically poised for incremental business opportunities. In understanding the aspirations of their corporate customers, many of the top racing series have created their own formal business-to-business networks for participating sponsors.

Through these groups, millions of dollars of revenue are generated annually by transactions among the participants. Members of the JMI executive team are extremely familiar with the business-to-business league initiatives associated with NASCAR and IndyCar, for example.

Sponsor Opportunities

- Align with like-minded corporations for increased sales, brand exposure

- Activates self-liquidating element for motorsports investment

- Powerful channel for opening doors to new incremental business opportunities

JMI Offers

- Lead in the initial introduction between corporations

- Cross-promotion to other JMI clients and non-client sponsors across all motorsports series

- Assistance in the formulation of business-to-business opportunities

- Assist in matching JMI business-to-business marketing clients with other motorsports sponsors who fit the clients' established goals and strategies

- Project manage B2B relationships from initial phase of introduction final phase of program execution