The Biggest Weekend in Motorsport

Take a look at how we made Formula 1’s Monaco Grand Prix, IndyCar's Indianapolis 500, and
NASCAR's Coca-Cola 600 in Charlotte a success for our brands.



The prestigious Monaco Grand Prix was a key weekend for many of our brands including Johnnie Walker, Unilever, UBS and Epson. A wide range of programs meant our communications, hospitality, social media and event marketing teams were all in action. Here is a look inside this high profile, historic stop on the F1 schedule.  


In any good "marriage" both parties need to work in unison and this began almost immediately when we were able to really connect with one of our existing clients.


The Greatest Spectacle in Racing was a huge moment during the Verizon IndyCar Series season for fans, drivers and the series sponsor – Verizon. Verizon Team Penske driver, Juan Pablo Montoya, crossed the finish line to win his second Indianapolis 500, 15 years after claiming his first Borg Warner Trophy. Months of planning ensured we brought the technology and innovation message to life for Verizon. The win made it that much sweeter.