Cookies are used on our site to give you the best experience. If you continue, we assume you are happy to receive them.  To see how we use Cookies, please read our Privacy Policy.
Close

Our people are the core of who we are. We are on the frontlines providing you with strategic opportunities that deliver on your business objectives.

David Webb

David Webb

CEO, Brands, EMEA & APAC

David Webb is responsible for JMI’s international division, which covers our client services and business development activities outside of the Americas. 

David has extensive experience in sports marketing and came to JMI from the Royal Bank of Scotland, where he served as the head of group brand and marketing. He was previously the head of sponsorship at RBS, managing its title partnership with Williams F1 as well as the RBS 6 Nations and many of RBS’s golf sponsorships. Before RBS he was the head of marketing for Jaguar Racing and worked as private secretary to three-time Formula One World Champion and motorsport entrepreneur, Sir Jackie Stewart.
 
The future of motorsport will be about entertainment and relevance. New technology and sustainability will play a massive part in that, but that mustn't detract from "the show" as that is what attracts spectators, viewers and, therefore, sponsors. 

Greg Nordhoff

Greg Nordhoff

CFO

Greg Nordhoff joined JMI in September 2010 and is responsible for the daily accounting operations and financial reporting of the company.

Greg is a certified public accountant with more than 18 years' of experience. Before JMI, he worked for Crowe Horwath, LLP, a top-eight global public accounting firm, where he was a senior manager in the audit practice. Greg served both Securities and Exchange Commission registrants, private-equity-owned and privately held companies in a variety of industries. He also held various accounting roles in the distribution, software and hospitality industries.
 
JMI continues to deliver services and programs to our clients that are second to none. Our commitment to providing excellent services starts within each of our dedicated and hard-working employees. I am proud of what our team has accomplished and I look forward to continuing our growth in the future. 

Tom Knox

Tom Knox

SVP, Business Development

Tom Knox leads JMI's North American Business Development efforts across our premier portfolio of assets, including the world’s preeminent motorsports clients and events in F1, NASCAR, IndyCar, IMSA, NHRA, MotoGP, and strategy and consultancy. Tom also helps shape the company's strategic business development initiatives.

Prior to joining JMI, Tom joined WME-IMG as Vice President, Business Development in June 2008 to develop new client and partner relationships for IMG’s North American premier portfolio of assets. This portfolio included the world’s leading clients and events in golf, tennis, college sports, motorsports, fashion, and entertainment, along with consulting, licensing, and the IMG Academy.

Before WME-IMG, Tom accumulated over 10 years of experience in the sports marketing world through various roles in the NASCAR industry. His worked with Richard Childress Racing (RCR), where he helped form marketing partnerships with Royal Dutch Shell, IHG’s Holiday Inn, AutoZone, U.S. Coast Guard, General Mills, and Emerson Climate Technologies.

Before RCR, Tom was Vice President of Marketing for Rusty Wallace, Inc. (RWI), the NASCAR racing and marketing team operated by 1989 NASCAR Sprint Cup champion and television commentator, Rusty Wallace. At RWI, Tom secured multi-million dollar corporate partnerships with brands including Callaway Golf, Duraflame, Nikon Sport Optics, and Amtrak.
Chris Long

Chris Long

Managing Director, Motorsports, EMEA & APAC

Chris Long is accountable for all JMI client service relationships internationally and has been with the company since September 2013. Chris’ comprehensive foundation enables him to lead the agency’s international efforts to maintain  client satisfaction and the growth of the client services business.
 
His background includes a six-year tenure with the RBS Group, initially overseeing its global golf program and then as a senior communications business manager. He also served as Head of the UK Retail sponsorship team across the NatWest brand in England and Wales, and Royal Bank of Scotland brand in Scotland.
 
Before RBS, Chris was an Account Director at IMG Consulting where his clients included Visa, HSBC, InBev and RBS, providing him with first-hand experience of working with global brands to devise and maintain corporate sponsorship strategies and activation programs.
 
Change at JMI is constant for both our clients and ourselves. As trusted advisors, we take pride in our ability to provide insight that informs our clients and allows us to execute strategies and solutions tailored to their business needs. 

Aled Rees

Aled Rees

MD, Strategy & Consultancy, EMEA & APAC

Aled Rees heads up the JMI Global division focused on Strategy and Consultancy for clients involved in motorsport.

Joining JMI in 2008, Aled  led the International Client Services team, who oversaw JMI corporate accounts involved in the Formula One World Championship and has worked with brands such as LG, Johnnie Walker, Lenovo, Hilton, Unilever, GSK, Castrol, UBS and UPS.

Aled’s road to JMI included his role as Global Head of Formula OneTM sponsorship for Vodafone Ltd. Over a seven-year period, he successfully integrated Vodafone's first global sponsorship property (initially with Ferrari and subsequently McLaren) into the marketing mix across business and consumer channels in all key markets.

Previously he worked in the Global Event Marketing department of Philip Morris International where he focused on Marlboro brand sponsorships in F1 and MotoGP.
 
In the past, sponsorship was sold through instinct and passion, whereas today it requires data, analytics and insights to convince key stakeholders.
Once we acquire a client, we work hard to retain them through a collaborative approach that focuses on demonstrating ROI, not just through measurement of ‘footprint,’ but more importantly, through ‘impact’
 

Clive Richards

Clive Richards

MD, Partnership Development, EMEA

Clive Richards joined JMI in November 2012 as Senior Vice President, Partnership Development, EMEA.

He has more than 19 years of experience in global sports marketing, previously heading up sponsorship at Wembley Stadium, where he established the Founding Partner and Official Supplier program. He also spent eight years at IMG working in partnership sales and account management roles.

Before JMI, Clive led an innovative 3D digital business in the gaming industry and acted in an international business development role with Engage Sports Media, whose clients included The FA, Manchester City, the International Rugby Board and HSBC.
 
JMI has been at the heart of the action for the past 20 years and I am sure will continue to be part of the fabric of the sport for many more to come 

Jason Bonikowske

Jason Bonikowske

Vice President & Associate General Counsel

Jason Bonikowske joined JMI in 2006 as a Law Clerk and has since become a key counselor to JMI team members, now serving as VP, Associate General Counsel.  Jason is responsible for structuring, negotiating, managing, and advising on contractual legal terms for JMI and its clients worldwide.  Jason works to bring closer alignment between the agency’s business and legal functions to deliver superior deals for JMI’s clients.

Jason has more than eight years of experience advising some of the biggest brands marketing in NASCAR, INDYCAR and Formula One, including Subway, Farmers, LiftMaster, Verizon, UBS and UPS.

Tom Griffey

Tom Griffey

Corporate Controller

Tom joined JMI in February as Corporate Controller and is responsible for the day to day operations of the Accounting Department and financial reporting of the company.

Tom has more than 18 years of accounting experience in multiple industries, including technology, financial services, and health care. Prior to joining JMI, he worked at Angie’s List, an Indianapolis based technology company, as Director of Accounting. During his tenure at Angie’s List, he helped the company transition from a privately held company to a publicly traded company. He has also held various accounting roles in range of companies from large international companies to smaller locally based companies.

Tom is married with two children.  He enjoys watching his children participate in their multiple activities, including soccer, basketball, gymnastics, dancing, and musical theatre. Tom is also an avid golfer and enjoys hitting the links whenever possible.

 
I am excited to be part of the JMI team. The motorsport industry is a new venture for me and I look forward to the challenges it will bring. 

Eric Pinkham

Eric Pinkham

VP of Strategy, Planning & Creative

Eric leverages his experience by routinely collaborating and consulting with senior leaders of the world’s finest brands,  to craft motorsport partnership opportunities that drive growth and deliver measurable results to the client.

Eric came to JMI with 15 years of experience working with leading brands in sports marketing on both the client and agency side. He led retail and experiential marketing programs in NASCAR at Black & Decker. He then moved to the world of sports publishing, where he built a strong knowledge base of U.S. major league sports through sponsors and properties, including NASCAR, Ford Motor Company, General Mills, New York Rangers, New York Giants, Boston Celtics, Boston Bruins, the National Hot Rod Association (NHRA), and the International Olympic Committee.

While Vice President, Global Sponsorships at Newell Rubbermaid, Eric was responsible for major motorsport activations that integrated sponsorship properties into the mainstream business functions for Rubbermaid, Sharpie, IRWIN Tools, and Lenox. The Newell portfolio also included athlete partnerships with David Beckham, Kurt Busch, Jeff Burton, Howie Long, Jamie McMurray, and Dale Earnhardt Jr., and property relationships with NASCAR, Porsche Supercup, NHRA, and V8 Supercars.
 
The continuous evolution of the world of motorsport is undeniable, as are the ways in which partnerships within it are marketed and measured. I am proud to be part of a team that not only anticipates these changes, but is also often the catalyst. 

Scott Branch

Scott Branch

Head of Communications, Motorsports

Scott Branch heads up JMI’s marketing communications offering including PR, content, planning and social media.  

With over 14 years’ experience in brand communications and content marketing, Scott is a firm believer that creating magical experiences to engage people is at the heart of all good communications.  

Scott has held global roles both in-house and client-facing for the likes of: GUINNESS; Lucozade Sport; Ford; Samsung; BBC Sport; GSK; Barclays and the RFU.

A fan of all sports he also likes to dabble in a bit of karaoke from time to time. The other passion in Scott’s life is his wife and two daughters, who work hard to keep him on his toes.
Jonny Codalata

Jonny Codalata

Group Director of Brand Strategy

Jonny Codalata is responsible for creating the strategic framework for successful sports sponsorship platforms while managing the measurement and evaluation tools behind them. He works with all cross-functional teams at JMI to ensure our clients effectively leverage their sponsorship marketing programs in ways that are relevant, measurable, and correlate directly back to business, brand and internal objectives. 
 
Joining JMI in 2005, Jonny has continuously provided value starting with managing the BRUT Racing sponsorship program, then shifting to Head of Account Management, where he oversaw total program strategy development and activation planning for several JMI clients including Crown Royal, DIRECTV, Farmers Insurance, LiftMaster, Lilly Diabetes, SUBWAY, UPS, IRWIN Tools, and Hisense.
Rick Cuellar

Rick Cuellar

Group Account Director

As a Group Account Director, Rick Cuellar has spent the past six years focusing on Verizon Racing, managing the transition from multiple series to IndyCar.  Initially Rick oversaw Verizon’s entry into racing with Team Penske, a multi-series racing program that included both NASCAR's Cup and Xfinity series, INDYCAR & Rolex Sports Car Series. Most recently he played an integral role in the expanded partnership with IndyCar and the jump to title partner of the Verizon IndyCar Series. 
 
Rick previously worked with SUBWAY and Roush Racing on their co-branded NASCAR effort with Jackson Hewitt, Travelodge and the National Guard. Throughout Rick’s tenure he’s worked on almost every domestic sponsor program JMI has managed. 
 
Before joining JMI, Rick worked for Conseco, an Indianapolis based insurance company with a broad sports marketing portfolio. His primary area of focus was management of the IndyCar, NASCAR and AJ Foyt Racing relationships but he also coordinated NFL, NBA and Formula 1 event activation. 
 
Rick is an avid golfer, is married and has three children. 
Simon Drake

Simon Drake

Head of Account Management, Asia

Simon has worked in automotive or motorsport marketing for more than 15 years, over seven of them at JMI where he has been an integral part of the development of the business and its growth as a London-based agency. Based out of Hong Kong, he is part of the Client Services International leadership team, guiding account team directors in the development of client strategies and supporting them as they deliver to client objectives globally.

Simon has worked at a number of sector-leading agencies during his career. He has created, curated and delivered brand and sports marketing strategies for global brands including Michelin, Ford, Jaguar, Land Rover, General Motors, Johnnie Walker, GlaxoSmithKline and UBS. His background in client and agency experiences, and desire to continually deliver innovative solutions ensures every client is guided by a solution-minded, media-neutral approach.

He is an active husband and father of two, enjoying football, cycling, skiing and wakeboarding. He is a mentor to undergraduates at Leeds University Business School.
Ashlee Huffman

Ashlee Huffman

General Manager, Motorsport, NA

As the General Manager of Motorsport in North America, Ashlee is responsible for evaluating, structuring, and negotiating new pieces of business for both current and prospective clients. Ashlee works closely with the legal, finance and marketing departments at JMI to identify and coordinate the business elements necessary for JMI to ensure its clients' programs are primed for success.

Ashlee is a 10 year veteran of JMI, joining in 2004 to manage the Crown Royal NASCAR sponsorship, which brought the spirits industry in to NASCAR. Her work with markets across the US helped JMI set best practices in how national programs can be customized and shaped to succeed on a local level.

Ashlee’s specialty is to bring simplicity to the complex deal making process so that JMI’s clients are seamlessly transitioned into their marketing programs.

Craig Huffman

Craig Huffman

Director of Experiential Marketing

Craig is accountable for all North American Experiential Marketing activations across JMI’s domestic client base. Craig is responsible for service, delivery and execution of the consumer experience. This includes overall schematic; traffic flow, consumer engagement, equipment build, financial, contractual and performance-based aspects of programs to ensure timelines and budgets are met.
 
With 14 years of motorsport marketing experience, he has managed programs for Crown Royal, Smirnoff Ice, SUBWAY Restaurants, DIRECTV, AMD, Jackson Hewitt, IRWIN Industrial Tools, Sharpie, Henkel, Brut, Visteon, Johnnie Walker, ING, UPS, Apex-Brasil, Verizon and Farmers Insurance. These programs included consumer displays, show car programs, interactive kiosks, sampling initiatives, corporate motorcoach hospitality and custom fan experiences.  
Mo Murray

Mo Murray

Group Account Director

Mo joined JMI to provide strategic counsel and marketing integration for Mazda’s motorsports. Mo attends many of the major motorsports events throughout the year providing JMI POV and directing marketing content generation for the client. Mo is a member of the American Cetacean Society and is married with two teenage (sports mad) children. 
 
Mo previously spent five years at Yamaha as GM of their aftersales group including performance brands. Mo has a deep passion for motorsport and particularly for the business side of the sport.
 
Mo spent his early career in technical, administrative and ownership roles with championship-winning motorcycle road racing teams before joining Bombardier as director of motorsport, overseeing watercraft and snowmobile racing programs and the brands involvement in INDYCAR.  
Mark Myers

Mark Myers

Group Account Director

As a Group Account Director, Mark and his team create the ideas needed to solve our partners challenges through insights derived from a deep understanding of consumer behavior.
 
Mark Myers began his career at JMI 13 years ago working on an experiential marketing campaign at NASCAR venues. He launched several first-time NASCAR sponsors including Smirnoff Ice, Crown Royal and Farmers Insurance. His experience managing client programs also includes brands like UPS, DIRECTV and Lilly Diabetes.  
 
In 2012 Mark was tasked with creating the Strategy and Consultancy arm of JMI in North America.  Realizing the increased need for Measurement & Evaluation in the marketplace he led the development of a sponsorship scorecard, which many JMI clients use today to accurately track, analyze and adjust their motorsport programs.
 
His experience in motorsport goes beyond NASCAR and includes IndyCar, Tudor United SportsCar Championship, MotoGP, WRC, F1 and NHRA programs.
Nino Pettinato

Nino Pettinato

Head of Strategy & Consultancy, Motorsports

Nino joined JMI’s Strategy & Consultancy team in 2013 to work across all functions of the business on strategy development, tactical planning and sponsorship impact analysis.
 
Before joining JMI, Nino spent 14 years as a sponsorship research practitioner, having held senior roles as Head of Media and VP Analytics & Motorsport with IFM Sports Marketing Surveys, and Repucom, servicing brands and rights holders across a wide range of international sports, arts and music properties.
 
His career has spanned key sponsorship evaluation disciplines, including design and implementation of M&E solutions, media tracking, exposure measurement, evaluation, quantitative and qualitative research, data analytics, contract valuations and consultancy.
Kevin Warner

Kevin Warner

Director of Account Management

In his tenth year at JMI, Kevin serves as a strategic liaison from Marketing Communications to all other business functions that touch the sales and business development process agency-wide. He is responsible for facilitating and project managing cross-functional teams to identify and rally what is needed to successfully respond to business opportunities across all of JMI. 

Previously, Kevin held leadership positions as the Head of Event Marketing and Senior Director within JMI’s Client Services division, developing marketing plans and activation strategies for leading organizations such as Advanced Micro Devices (AMD), Apex-Brasil, DIRECTV, ESPN, IRWIN Industrial Tools, Smirnoff Ice and SUBWAY Restaurants.

With 14 years of sponsorship experience, Kevin has held posts on both the agency and client side of the industry. Before joining JMI, Kevin’s career path included stints with Sweet Traditions LLC, a Krispy Kreme Doughnuts Area Developer; sports marketing agency, The GEM Group; and the Indiana University Athletic Department.
Courtney Boggs

Courtney Boggs

Director of Events

Courtney Boggs joined JMI in 2005 and has applied her expertise and detailed event management style to numerous JMI client programs, including Crown Royal, DIRECTV, UPS, Subway Restaurants, PNC Bank, and LiftMaster. While a majority of her motorsports experience takes root in NASCAR’s top series, she has also managed programs in IndyCar and SportsCar.
 
Courtney’s evolving focus from day-to-day account management of JMI client programs to supporting all of our US client and internal events, she will lead a team of talented event planners that keep JMI positioned as an industry leader in hospitality and guest experiences. Guiding account teams with our clients’ best interest in mind, Courtney works to understand client business objectives and create programs to help support those initiatives.  
Megan Burakiewicz

Megan Burakiewicz

Senior Director, Business Affairs

Megan Burakiewicz joined JMI in 2007 as an Account Coordinator, helping to support a handful of JMI’s clients in the fulfillment of their motorsport sponsorship. After spending six years in Client Services, she transitioned to the Marketing Communications department in 2013 where she oversaw the team’s operational efficiency, financials and strategic planning.

Starting in 2016, Megan was appointed the Senior Director, Business Affairs. As part of the Finance team, Megan is accountable for providing data and analytics to leaders across the business to support decision making in the areas of quoting, account profitability and resource management.
Matt Dennington

Matt Dennington

Head of Client and Business Development, Motorsports

Matt oversees the sponsorship negotiation and activation for a number of JMI clients including Diageo, Qualcomm and ABI, as well as supporting on new business opportunities.
 
Matt has more than 14 years of sports sponsorship, activation and brand management experience. He joined JMI from a client side background having managed the athlete marketing and sponsorships for Red Bull in the UK, and Marketing Director for a start-up clothing label. Matt has run marketing campaigns across a number of sports but mainly in motorsport, football, cricket, rugby, golf and Olympic sports.
 
Previously Matt had a seven-year career as a professional cricketer. 
 
Matt’s interests naturally lie in sport. He tries to get out on the golf course, down to the coast for a surf, or over to the Alps for a ski whenever time permits. He also has a passion for travelling and spending quality times socializing with friends and family.
Rick Hammer

Rick Hammer

Director of Production

Rick has been with JMI for over 10 years, starting in 2004, and is responsible for operations, logistics, on boarding, execution, and asset management of all Experiential Marketing activations. 
 
He has worked domestically and internationally with many corporate partners including Crown Royal, Johnnie Walker, Smirnoff Ice, ING, SUBWAY Restaurants, DIRECTV, AIG, Visteon, Henkel, IRWIN Industrial Tools, Brut, UPS, Apex-Brasil, Hisense, Mazda, and Verizon. He has successfully managed show car programs, experiential displays, corporate motor coach hospitalities, exotic car driving events, and custom fan experiences for this wide range of brands.
Barbara  Knill

Barbara Knill

Head of Event Marketing

Barbara has led the Event Marketing team in the London office since 2012. Barbara focuses on the planning and execution of all event logistics, production and creative across all international client accounts as well as internal JMI departments.  As part of the Client Services - International leadership team, Barbara guides a team of 20 ensuring best practice and flawless execution across the corporate hospitality and event projects throughout the international business.
 
Bringing more than 10 years of events experience, seven of them in the luxury automotive sector, Barbara has worked at several leading event agencies producing award-winning projects with clients such as Rolls-Royce, Jaguar Land Rover, Aston Martin and Ferrari.
 
Outside of the office, Barbara spends her time developing property – recently converting a Welsh 19th century chapel as well as several London residential properties.
Richard Soddy

Richard Soddy

Head of Account Management, Motorsports

Richard is a Senior Director, leading across a number of JMI’s global F1 accounts including UPS, Unilever and Cheniere.  He joined JMI for a 12-month spell in 2011 to work with Johnnie Walker (Diageo) before returning to work on Unilever’s F1 sponsorship in 2014.  Richard worked in-house with Unilever to lead the partnership and manage their partnership transition between the Lotus F1 Team and Williams Martini Racing before taking on his current role in August 2015.
 
Richard’s career spans across a wide selection of major brands in sports sponsorship.  Driving results across both rights-holder and client facing roles, he has also worked with Infiniti, Ford, Shell, GlaxoSmithKline, Total, Renault, and Pirelli.
Richard also continues to head up the Castrol team, delivering internationally across a number of motorsport series.
 
He is married with a young son and is a keen field hockey player.
Jason Steele

Jason Steele

Senior Social & Content Director

Jason Steele heads up JMI’s content and distribution proposition, JMI ENGAGE, which aims to deliver best-in-class content marketing solutions that connect brands and audiences through Motorsport.

With over 11 years’ experience in content marketing and digital & social media marketing, Jason is a firm believer that brands need interesting, relevant and engaging content to engage their customers across the user journey.

Jason has held roles in creative (Ogilvy) and media (MEC) agencies, working on clients such as BT Sport, Kronenbourg, Marriott, VISA and Activision.

A fan of football, cricket and F1, with a keen interest in music, travel, cycling and yoga keep him busy (and down with the kids as much as possible!).
Dan Wieringa

Dan Wieringa

Regional IT Director

Daniel serves at JMI’s  Regional IT Director. Daniel’s 15 years of experience in IT program management allows him to equip JMI with the best technology solutions available.
 
He spent 1999-2002 in the CART series performing IT, at-track hospitality, social media & pit crew duties.
Pat Culleiton

Pat Culleiton

Manager, Human Resources

Pat Culleiton oversees JMI’s Human Resources in the United States.

He joined JMI's Indianapolis headquarters in 2009. In 2011 he transferred to our London office to oversee finance and administrative operations. In this role Pat worked closely with US-based Accounting, Human Resources, IT and Legal departments ensuring infrastructure support for JMI's UK presence.

Pat has 20 years of management and finance experience in the motorsports industry. His career highlights include senior positions with Target Chip Ganassi Racing, DellaPenna Motorsports and Red Bull Cheever Racing.
David Webb
CEO, Brands, EMEA & APAC
David Webb
Greg Nordhoff
CFO
Greg Nordhoff
Tom Knox
SVP, Business Development
Tom Knox
Chris Long
Managing Director, Motorsports, EMEA & APAC
Chris Long
Aled Rees
MD, Strategy & Consultancy, EMEA & APAC
Aled Rees
Clive Richards
MD, Partnership Development, EMEA
Clive Richards
Jason Bonikowske
Vice President & Associate General Counsel
Jason Bonikowske
Tom Griffey
Corporate Controller
Tom Griffey
Eric Pinkham
VP of Strategy, Planning & Creative
Eric Pinkham
Scott Branch
Head of Communications, Motorsports
Scott Branch
Jonny Codalata
Group Director of Brand Strategy
Jonny Codalata
Rick Cuellar
Group Account Director
Rick Cuellar