Formula One
Representing the pinnacle of automotive technology, Formula One matches the world's best drivers at national Grand Prix events worldwide. With the international elite looking on from luxury suites, manufacturers like Ferrari and Mercedes-Benz perfect racing designs that are often later reflected in their road cars. The schedule includes such racing cathedrals as Monaco, Monza and Abu Dhabi as well as emerging markets like Singapore and Valencia. Formula One has its own, state-of-the-art, digital television broadcast facility beaming the action to 188 countries worldwide.
3 THINGS TO KNOW
1. Annual broadcast reach of 600 million
2. 17 races in 16 countries over 9 months
3. Trend towards events in developing markets (e.g. China, Singapore, Abu Dhabi, South Korea, India)
AVERAGE FAN PROFILE
Average Fan Age: 37
Income: above normal indexes
Education: above normal indexes
STRATEGIC MEDIA PARTNERS
Terrestrial
LEADING SPONSOR
LG, Vodafone, Shell, Johnnie Walker, Hilton, Lenovo, ING, Red Bull, AT®T, Intel, Petronas, Bridgestone, SAP
TOP 5 DRIVERS
Jenson Button
Sebastian Vettel
Rubens Barrichello
Mark Webber
Lewis Hamilton
2010 EVENT SCHEDULE
March 14 - Bahrain
March 28 - Australia
April 4 - Malaysia
April 18 - China
May 9 - Spain
May 16 - Monaco
May 30 - Turkey
June 13 - Canada
June 27 - Europe (Valencia)
July 11 - Great Britain
July 25 - Germany
August 1 - Hungary
August 29 - Belgium
September 12 - Italy
September 26 - Singapore
October 10 - Japan
October 24 - Korea*
November 7 - Brazil
November 14 - Abu Dhabi
*Subject to the homologation of the circuit.
Note: The races in Australia and Abu Dhabi will start at 1700 local time, in Malaysia at 1600 local time, in Canada at 1200 local time, in Singapore at 2000 local time, and in Japan at 1500 local time.