JMI

In 2010, Legends of Motorsports, is launching a new era in historic racing. Its mission is to organize and stage a series of premium historic races and automotive lifestyle events at historic North American venues. Historic racing participants and public are driven to succeed - rather in the boardroom or at the track. These active lifestyle enthusiasts represent the upper tier of the marketplace for luxury goods and services. With an average net worth of $2.4M they provide an unmatched concentration of buying power.

3 THINGS TO KNOW

1. Primarily amateur racers who own historic race cars

2. Among the most premium automotive and automotive lifestyle events in the world

3. Premium and luxury goods target, with a difficult target group to reach through tradional means

AVERAGE FAN PROFILE
Male
30-59 years of age
Entrepreneurs, professionals, managerial
High net worth and annual income
European car drivers | collectors of literature, works of art

STRATEGIC MEDIA PARTNERS
Drive Digital Media

LEADING SPONSORS
Rolex

Classes
Formula 1 | 1966-1983
GTP/Group C/WSC/LMP | 1982-2001
FIA Championship of Makes |1965-1975
2.0L Sports Racers | 1970-1978
Trans-Am | 1966-1972
Can/Am-USRRC | 1965-1974
NASCAR | 1983-2006
IMSA GT/Production Cars | 1972-1981 | 1963-1972
Formula Libre
F 5000 | 1968-1976

AVERAGE ATTENDANCE
75,000

2010 EVENT SCHEDULE
May 23 - Birmingham, Alabama
June 13 - Watkins Glen, New York
July 11 - Mont-Tremblant, Canada