National Hot Rod Association (NHRA)
With 80,000 members and more than 35,000 licensed competitors, NHRA is a thriving leader in the world of motorsports. NHRA has evolved into the largest promoter of professional drag racing in the world. NHRA offers drag racing opportunities for hot rod enthusiasts of all levels - from kids ages eight to 17 in the NHRA O'Reilly Auto Parts Jr. Drag Racing League, all the way up to the top of the professional ranks with the organization's $50 million NHRA Full Throttle.
3 THINGS TO KNOW
1. Independent survey conducted by SportsBusiness Journal in 2003, NHRA ranked high in variety of categories reflecting sponsor satisfaction, including Best Value for the Money, where NHRA was ranked first among 16 major sports, beating the NFL, NBA, MLB, and NASCAR
2. With 8,000-horsepower engines and 300 mph top speeds, it is the most visceral of all major motorsports
3. Significant ethnic and cultural diversity among participants and fan base
AVERAGE FAN PROFILE
Average Fan Age: 36
Income: below normal indexes
Education: below normal indexes
STRATEGIC MEDIA PARTNERS
ESPN, ESPN2
LEADING SPONSORS
AAA, Castrol, Caterpillar, Matco Tools, Copart and U.S. Tobacco
TOP MANUFACTURERS
Chevrolet, Dodge, Ford, Pontiac and Toyota
TOP 5 DRIVERS
Tony Schumacher
Larry Dixon
Cory McClenathan
Antron Brown
Brandon Bernstein
AVERAGE ATTENDANCE
92,000
2010 Event Schedule
February 14 - Pomona, California
February 21 - Phoenix, Arizona
March 14 - Gainesville, Florida
March 28 - Charlotte, North Carolina
April 11 - Houston, Texas
April 18 - Las Vegas, Nevada
May 2 - Madison, Illinois
May 16 - Atlanta, Georgia
May 23 - Topeka, Kansas
June 6 - Chicago, Illinois
June 13 - Englishtown, New Jersey
June 20 - Bristol, Tennessee
June 27 - Norwalk, Ohio
July 11 - Seattle, Washington
July 18 - Sonoma, California
July 25 - Denver, Colorado
August 15 - Brainerd, Minnesota
September 6 - Indianapolis, Indiana
September 19 - Charlotte, North Carolina
September 26 - Dallas, Texas
October 10 - Reading, Pennsylvania
October 31 - Las Vegas, Nevada
Novemer 14 - Pomona, California