GRAND-AM Rolex Sports Car Series presented by Crown Royal Cask No. 16
GRAND-AM Continental Tire Sports Car Challenge
Grand-Am continues to define and develop automobile road racing programs specifically for American fans, tracks and competitors. Grand-Am is reasonably cost-effective compared against similar competing leagues, and continues to steadily draw new teams and sponsors. The series' multi-class approach creates exciting racing as different types of cars compete on the same track, at the same time.
3 THINGS TO KNOW
1. Centerpiece of series is prestigious Rolex 24 Hours of Daytona
2. Many international competitors make annual trip stateside to compete at Daytona, making it a true international event
3. NASCAR has recently acquired Grand-Am and the two have combined marketing and communications efforts to include brand management, research, marketing and public relations
AVERAGE FAN PROFILE
Average Fan Age: 39
Income: above normal indexes
Education: above normal indexes
STRATEGIC MEDIA PARTNERS
FOX, SPEED Channel
LEADING SPONSORS
Citgo, Coca-Cola, Crown Royal, Playboy, Rolex, Sunoco, SunTrust and Verizon Wireless
TOP MANUFACTURERS
BMW, Chevrolet, Ford, Honda, Lexus, Mazda, Pontiac and Porsche
TOP 5 DRIVERS
Jon Fogarty
Alex Gurney
Memo Rojas
Scott Pruett
Brian Frisselle
AVERAGE ATTENDANCE
41,000
2010 EVENT SCHEDULE
January 31 - Daytona Beach, Florida
March 7 - Homestead, Florida
April 10 - Birmingham, Alabama
April 25 - Alton, Virginia
May 31 - Lakeville, Connecticut
June 6 - Watkins Glen, New York
June 20 - Lexington, Ohio
July 3 - Daytona Beach, Florida
July 18 - Millville, New Jersey
August 7 - Watkins Glen, New York
August 28 - Montreal, Canada
September 12 - Salt Lake City, Utah