American Le Mans Series
The American Le Mans Series features long-distance races as an integral part of sports car racing's remarkable heritage, offering an array of prestigious auto manufacturers and avid fan support. With starting grids of up to fifty competitors and the presence of an impressive number of internationally known drivers, the ultra-high fan demographic makes this sports car series attractive.
3 THINGS TO KNOW
1. Passionate niche fan base
2. Audience trends more affluent and more educated
3. Series with historic and deep racing roots; with events at legendary racing circuits
AVERAGE FAN PROFILE
Average Fan Age: 39
Income: above normal indexes
Education: above normal indexes
STRATEGIC MEDIA PARTNERS
ABC, NBC, SPEED Channel
LEADING SPONSORS
BP, Jean Richard, Lowe's, Patron, Shell, Sirius XM, Sunoco
TOP MANUFACTURERS
Acura, Aston Martin, BMW, Chevrolet, Ferrari, Panoz
TOP 5 DRIVERS
Scott Sharp
Gil de Ferran
Adrian Fernandez
Jan Magnussen
Jörg Bergmeister
AVERAGE ATTENDANCE
62,000
2010 EVENT SCHEDULE
March 20 - Sebring, Florida
April 17 - Long Beach, California
May 22 - Monterey, California
July 11 - Salt Lake City, Utah
July 24 - Lakeville, Connecticut
August 7 - Lexington, Ohio
August 22 - Elkhart Lake, Wisconsin
August 29 - Bowmanville, Canada
October 2 - Atlanta, Georgia