Insights Methodology
JMI provides strategic insights services to its clients and on a project basis to leading corporations who are either considering the use of motorsports sponsorship as part of the marketing mix or who are currently engaged in motorsports sponsorship but seek strategic counsel.
Some common strategic issues facing corporations considering or using motorsports sponsorship includes but are not limited to -
1. What are our business strategic imperatives? What would success from the deployment of the sponsorship discipline look like?
2. How do we obtain internal unity-of-purpose and understanding?
3. What is the right mix of core and activation assets?
4. What role does each of the assets play in impacting agreed return-on-imperative?
5. How do we measure return-on-imperative from the investment, centrally, from the markets and from the constituencies?
6. What role does each of the constituencies play in delivering return-on-imperative?
7. How do we form an 'ideal' and evolutionary sponsorship portfolio?
8. What are our competitors doing? How do we create unique customized solutions?
JMI has a developed Strategic Insights Project Methodology -
DISCOVERY
Acquisition, review and analysis of current business, sponsorship and evaluation documents to establish benchmark of current strategic application of the sponsorship discipline.
INSIGHTS
Identification, planning and interviewing of key internal constituents in the sponsorship process to establish rational and emotional inputs.
ANALYSIS
In consideration of both sector and non-sector implications and competition, and in consideration of best practices, analysis is completed to form final report and recommendations.
The benefit is a transparent and strategically aligned motorsports sponsorship which addresses key business strategic imperatives and which can be qualitatively and quantitatively measured.