UPS
As one of NASCAR's most iconic sponsors, UPS commissioned JMI to help orchestrate a dynamic new look and approach for 2009. Following JMI-driven strategy and negotiation, Roush Fenway Racing and David Ragan were secured to provide the on-track focal point.
New creative touches designed to make UPS hospitality experiences even more rewarding and memorable were the hallmark of an expansive program. JMI planned and executed these at-track events, hosting both customers and employees at events throughout the NASCAR season. In addition to hospitality events, JMI managed the UPS Trackside Services program at all 2009 NASCAR Sprint Cup Series events.
JMI creative services staff provided significant support to UPS Racing throughout 2009. The group produced a variety of imaginative race car paint schemes and team uniform and hauler designs. JMI developed paint schemes to promote UPS Freight Services and the UPS/Boys and Girls Club of America relationship.
UPS tapped JMI to serve its motorsports public relations and communications solutions. In addition to at-track service, JMI supported UPS Racing through heavy contributions to UPS social media and Web site outreach. The JMI account team managed daily blog postings, a Twitter site and video blogs featuring driver David Ragan and the UPS racing team.